Expertise

Alison Migneault.

Founder, Kind Strategy

With more than 20 years of experience in marketing and communications, I ground my work in research, audience insight, and building genuine connections between organizations and the communities they serve.

My career spans destination marketing, postsecondary education, the arts, and the not-for-profit and charitable sectors.

Alison Migneault, Founder of Kind Strategy smiles at the camera.

My professional path balances institutional leadership with community-based work.

My work has supported national campaigns, major institutional initiatives, and community-based organizations, strengthening brand clarity, audience engagement, and organizational alignment.

I spent a decade in marketing at Queen’s University, supporting student recruitment, research communications, and alumni relations, and helping to shape the strategies behind high-profile initiatives, including a half-billion-dollar fundraising campaign, Nobel Prize recognition, the university’s 175th anniversary, and a NASA/International Space Station campaign.

I later moved into leadership in the tourism sector, first as Director of Marketing and Communications and then as Chief Marketing Officer at Tourism Kingston.

At Tourism Kingston, I led place branding and integrated marketing strategy, oversaw comprehensive campaigns and a multi-million-dollar budget, grew an in-house team, and established research practices to ground marketing decisions in data and measure community impact.

Alongside my professional roles, I have been an active speaker, presenting to destination marketing, economic development, municipal, and postsecondary audiences.

My speaking focuses on authentic, values-led marketing; brand evolution and sense of place; audience insights and research; and the responsibility organizations hold when shaping narratives and influence.

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I believe marketing is a responsibility.

My work is shaped by a deep understanding of the audience and a commitment to using influence for good—both in how I work with clients and brands, and how I support my community.

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Alison Migneault, Founder of Kind Strategy sits in a chair, smiling at the camera.

I have also been deeply involved in Kingston’s cultural and not-for-profit community. I served for eight years as Festival Director of the Kingston Canadian Film Festival, expanding programming, securing government support, and raising the profile of Canadian filmmakers and the festival nationally. I have served on its board of directors since stepping down as director more than a decade ago.

In 2010, I co-founded Kingston Animal Rescue, a registered charity dedicated to rescuing, rehabilitating, and rehoming animals in need.

This work is deeply personal for me: I have fostered more than 150 animals and continue to contribute as a board member and volunteer.

I hold a Master’s degree in Canadian Studies and an Honours Bachelor of Arts in Communication Studies, and have completed executive leadership training and ongoing professional development across the arts and culture, not-for-profit, higher education, animal welfare, tourism, and research sectors.

My work has been recognized with more than 35 awards for destination and higher education marketing.

This includes international recognition from the Cannes Corporate Media & TV Awards, the Council for Advancement and Support of Education (CASE), and the Summit International Awards.

I am known for a principled, ethical approach to marketing—grounded in the belief that how organizations communicate matters.

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